launch

launch
launch
A n
1 Naut (also motor launch) (for patrolling) vedette f ; (for pleasure) bateau m de plaisance ; customs'/police launch vedette f de la douane/de la police ;
2 (setting in motion) (of new boat, rocket, satellite) lancement m ; (of dinghy, lifeboat) mise f à l'eau ; Advertg, Comm (of campaign, product, publication) lancement m.
B vtr
1 Naut mettre [qch] à l'eau [dinghy, lifeboat] ; lancer [new ship] ;
2 (fire) lancer [missile, rocket] (against, at sur) ; air-/sea-launched lancé du ciel/depuis la mer ;
3 (start) lancer [campaign, career, company, hunt, project] ; ouvrir [investigation] ; mettre [qch] en action [plan] ; lancer [computer program] ; to launch an attack on sb/sth lit lancer une attaque contre qn/qch ; fig attaquer qn/qch ;
4 Advertg, Comm lancer [magazine, product, range].
C vi to launch (forth) into se lancer dans [description, story] ; attaquer [chorus, song].
D v refl to launch oneself at sb/sth se lancer sur qn/qch.
Phrasal verb
■ launch out [company, designer] se diversifier ; to launch out into [person, company] se lancer dans [cosmetics, consultancy, design].

Big English-French dictionary. 2003.

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